LÊ NGỌC NGUYÊN ANH

Marketing Manager · Ho Chi Minh City · Open to regional roles

Brands that grow,
measured in
revenue.

6+ years leading content, paid media and creative production across F&B, education, premium wellness and automotive. I turn complex products into clear stories — and clear stories into leads, bookings and sales.

View selected work Contact

Marketing Manager · Vision First

800MVND monthly budget managed

3M+Views from 12 KOL videos

20xROI on brand activations

7+Team members led

Selected work

01 — Case studies

Education & Immigration · 2024 – now

Vision First Consulting Group

Marketing Manager (Consultant) · team of 7+

600Leads / month

Top 3Google ranking

8Fair events / year

Built an in-house marketing function from a lead-gen problem: SEO/AEO, five video channels and a calendar of large education fairs, all reporting into one funnel.

SEO & AEO content ranking Top 3 for "Australia visa 482/462"
80M VND/month paid budget → 600 leads/month; 4 TikTok channels + 1 YouTube channel
Vietnam's largest study-abroad fair: 25+ Australian universities, 250+ attendees

Premium F&B · 2023 – now

Nam Mê Kitchen & Bar

Marketing Lead & Creative Director

7Industry awards in 2 years

3%Marketing spend / revenue

20+Activations → 20x ROI

Positioned Nam Mê as a premium Saigon destination with brand storytelling, seasonal menu direction, PR, events and local SEO — at a marketing cost ratio well below industry norms.

F&B Chain · 2025 – now

Dragon Hot Pot Vietnam

Account Manager · 800M VND / month

1 → 4Stores in 4 months

3M+Views, 12 KOL videos

400+Bookings / month

Full launch ecosystem for a four-branch chain: openings, KOL booking at scale, Facebook and Google Ads, CRM, website and social.

Monthly event calendar and membership/CRM programme
Creator seeding with 180+ KOLs/KOCs across F&B
Performance reporting to ownership on spend vs bookings

Premium wellness · 2021 – 2023

Technogym Vietnam

Marketing Manager · Brand & Digital

+300%Brand awareness

+400%Revenue growth

APACRegional reporting

Translated engineering-led product benefits into customer content across eight channels, set up HubSpot CRM and reported to the APAC marketing team, including regional seminars in Singapore and Hong Kong.

In the field

02 — Events & production

Study-abroad seminar hosted for Vision First — Hosting — Vision First study-abroad seminar

Lê Ngọc Nguyên Anh at a Vision First seminar — On site — seminar day

Food content production set — On set — food content shoot

Vision First marketing team at an event — Team — Vision First marketing

Event audience — Event day — full-room audience

Event video

Watch an event I organized

A look at the event experience, from stage to audience — an event I helped plan and run.

Watch on YouTube ↗

B2B & partnership marketing

03 — Partnerships

Education & Immigration · 2024 – now

Vision First Consulting Group

Marketing Manager (Consultant)

AUD 9,000Sponsorship raised for one event

25Australian school representatives

HCMC + provincesKey & specialized schools reached

Partnership marketing that cuts event cost and puts the Vision First brand in front of students, parents and school leaders.

Sponsorship: built relationships with master agents and Australian partners at events and seminars, and raised about AUD 9,000 in sponsorship for a single event, reducing the event budget
School partners: work with 25 representatives of Australian schools and universities, maintaining the relationships by joining seminars and co-hosting events
PR & school access: built PR relationships with education media to bring Vision First to key and specialized high schools in Ho Chi Minh City and the provinces, growing brand exposure with the next generation of students

Premium wellness · 2021 – 2023

Technogym Vietnam

B2B was 70–80% of revenue

70–80%Revenue from B2B

~300Architecture firms mapped

~20Developed into active partners

Two B2B channels, one goal: help partners sell premium equipment.

Hospitality & fitness operators: developed and tracked partnerships with Nova Hospitality (Novaland), ISG hotel chain and resorts, and Cardi Professional Fitness & Yoga Center; worked directly with brand managers on co-promotion and discount programs that lifted equipment sales
Architect channel: built a portfolio of ~300 architecture firms for premium home-gym projects and wrote partnership proposals covering company introduction and commission model

Campaigns & brand work

04 — Selected visuals

Vision First

Integrated digital strategy for multi-channel lead generation (TikTok, YouTube, Facebook), SEO website, email marketing and a calendar of study-abroad and migration events with KOL and partner collaborations.

Result: 600 leads / month · Top 3 Google ranking

Nam Mê Kitchen & Bar

Full-scale brand launch with 20 events across food and the arts; brand identity, content guidelines, SEO and a new website — building a lasting local and international name.

Result: 7 local & international awards in 2 years · top rankings for "nhà hàng quận 2"

F&B Hospitality Excellence Award 2025 — Silver

Dragon Hot Pot

A Taiwanese-style hot pot brand entering Vietnam with plans for 20 stores. TikTok KOL booking (12 videos, 3M+ views), Facebook & Google Ads (400+ bookings/month), monthly events and grand openings, CRM and loyalty programme, graphic design and F&B consulting.

Result: 1 → 4 stores in 4 months

IRTA Edu · Finest Future

IRTA Edu (study-abroad agent, Hanoi): brand identity, marketing materials, social media, PR and a new website. Finest Future (Finland education): press conference for the Amazing Race Finland launch in Vietnam with 10 journalists from leading newspapers; the CEO endorsed the campaign afterwards.

What I bring to a team

05 — Capabilities

Content & creative

Plan, write and direct content and short video; brief designers, editors and producers; keep quality high before anything goes live.

Paid media & analytics

Meta, Google and TikTok Ads, GA4 and HubSpot — budgets tied to leads, bookings and revenue, not vanity metrics.

Agencies & partners

Select, brief and manage agencies, freelancers and creators; negotiate scope, cost and timelines.

Brand & strategy

Positioning, messaging and market plans that sales teams and founders can actually use.

AI-accelerated workflow

ChatGPT, Claude, Midjourney and CapCut AI to ship more creative, faster, with human judgment on every output.

Regional & B2B

APAC reporting line, regional seminars, partnerships with hotel groups, gyms, architects and master agents, and a B2B marketing talk at RMIT and UEH.

Brands I've worked with

Career path

06 — Timeline

12/2024 – NOWMarketing Manager (Consultant)Vision First Consulting Group

07/2023 – NOWMarketing Lead & Account Manager (Full-time)Food Studio Group — Nam Mê · Dragon Hot Pot

2021 – 2024Brand & Marketing ConsultantFreelance · 20+ F&B brands

2021 – 2023Marketing ManagerTechnogym · Indochine Wellness

2020 – 2021Senior Digital Marketing SpecialistIRISGO PR & Digital Agency

2015 – 2019B.Sc. International BusinessVaasa University of Applied Sciences, Finland

Contact

Building a brand in Asia? Let's talk about what to fix first.

nguyenanhwork09@gmail.com +84 924 383 569

LinkedIn ↗lengocnguyenanh.com ↗Ho Chi Minh City, Vietnam