Video quảng cáo cho chiến dịch Phép Màu Của Bố của Selleys RP7.

Role: Copywriting lead

Agency: IRISGO

Scope: Head of creative to pitch about the idea to link all of the product USPs to Dad and daughter relationship.

The ideas of The Magic Dads come from my own experience as a daughter who rides a big bike but don’t know how to fix it , and my dad who are always my “superman” to always present there, even on the road, through the phone, and help me to fix things…

Watch the TVC: https://www.facebook.com/SelleysVietnam/videos/437951614460884